When we first came up with it during a brainstorming session I was initially turned off by it and wanted to stuff the words back in my mouth. I mean, who the hell are we to think we can change the world?
But I liked the boldness and for some reason it felt right. As I kept thinking about why I liked it so much, I realized it was because it’s exactly what RU is hoping to accomplish. We aren’t saying we are going to change the world, we’re saying we want to help organizations and communities change the world.
We want to facilitate sharing of knowledge, increase community efficiencies, increase inspiration through story telling and increase the uniting of resources.
When all is said and done, the tag line isn’t really that bold at all. It’s just who we are.